I’m Cam. I partner with ambitious creative companies to turn incredible ideas into lasting digital products and experiences.
Opening up 25 years of DixonBaxi’s thinking through a conversational studio archive.
An AI-powered bottle personalisation experience using AWS Titan, fine-tuned on artist Scott Naismith’s work. Visitors co-created bespoke artwork, previewed it on a 3D Johnnie Walker bottle and had it printed in-store.
Hendrick’s GinAn unexpected brand world
Bringing Hendrick’s distinctive brand world to life through an exploratory digital home.
Lead Frontend Developer
Google CloudData & AI Trends Report 2024
Turning Google Cloud’s Data & AI Trends Report into an interactive, content-first experience.
Lead Developer
PhantomBe My Boo
Turning selfies into romantic, ridiculous Valentine’s portraits - with over a million images generated.
Lead Developer
PhantomGhosts of Xmas Cards
A retro AI Christmas card generator, taken from a 24-hour prototype to 2.4 million visits in five days.
Lead Developer
Where I can help
A little about me →
Further explorations
All projects →A collection of tools and workflows for creative teams using Claude Code.
Notes and reflections on creativity, technology and the way we work.
Have a brief in mind?
An early idea, an upcoming pitch or a project already underway. Send me a short outline and we can talk through what it needs and where I could help.
Let’s talk about a project