Hendrick’s Gin / Lead Frontend Developer
An unexpected brand world
Bringing Hendrick’s distinctive brand world to life through an exploratory digital home.
My contribution
As lead frontend developer, I helped build an immersive site combining animation, interaction and 3D with a clear sense of functionality.
The brief
Create a digital home that conveys the character of Hendrick’s and rewards exploration, while helping people find out about the brand and its products.
Making the brand interactive
Animations, small interactions and easter eggs give visitors reasons to explore. The work combines moments of surprise with the practical structure of an informative website.
Craft and functionality together
My frontend work brought animation and 3D into the experience alongside the content. The aim was to make the world feel distinctive while keeping the site useful.
Technical detail & tools
The frontend tech stack consisted mainly of React, Next.js, TypeScript, Three.js, GraphQL and Contentful.
- React
- Next.js
- Contentful
- Node.js
- Three.js
- GraphQL
- TypeScript
Explore another collaboration
Have a brief in mind?
An early idea, an upcoming pitch or a project already underway. Send me a short outline and we can talk through what it needs and where I could help.
Let’s talk about a project