Cameron Jones
Get in touch[ Get in touch ]
All work

Rightmove / Senior Creative Technologist

That Rightmove Filter

Creative experimentation and image-generation workflows for a Rightmove social campaign.

Visit project
That Rightmove Filter - Rightmove
That Rightmove Filter brings Phantom’s face-swap experimentation into a social campaign.

The story

This project is a great example of internal experimentation leading to brilliant work for clients. Off the back of Phantom's previous viral face swap experiences Rightmove got in touch and wanted something similar for one of their biggest social campaigns to date. So after hours of experimenting with various image gen models, from Flux Schnell and SD 3.5 to midjourney we landed on an aesthetic that we felt gave something fun and ridiculous but also grounded in reality.

As part of our AI workflow I also ran our 1000’s of images through a script I’d written to sort them by aesthetic and quality which, when you’re dealing with that many images, really helps to speed up the process of asset organisation and is a good example of where AI can be used to automate the repetitive, tedious processes that usually take up a lot of our time.

Technical detail & tools
  • Next.js
  • Three.js
  • Node.js
  • React
  • Midjourney
  • Flux Schnell
  • SD 3.5
  • ComfyUI
That Rightmove Filter - Rightmove
Image-generation experiments explored a look that felt playful but grounded in reality.
That Rightmove Filter - Rightmove
The team tested several image models to develop the campaign’s visual direction.
That Rightmove Filter - Rightmove
Thousands of generated images formed the material for the campaign.
That Rightmove Filter - Rightmove
A custom script sorted generated assets by aesthetic and quality to speed up selection.

Explore another collaboration

Let’s make something

Have a brief in mind?

An early idea, an upcoming pitch or a project already underway. Send me a short outline and we can talk through what it needs and where I could help.

Let’s talk about a project
cam.jones@jones.camConnect on LinkedIn