Phantom / Senior Creative Technologist

FootBoo

An AI football card generator that turned fans into retro players, creating over four million images during the Euros.

My contribution

As senior creative technologist, I used ComfyUI, ControlNet, IPAdapter and custom Python scripts to produce thousands of varied vintage football cards and reactive special-edition packs.

From studio experiment to football fans

FootBoo began as an internal Euros sweepstake at Phantom. The public experience let fans upload a selfie, select an era and skin tone, and see themselves on a football card inspired by the 80s, 90s or 00s, complete with period kits and hairstyles.

Keeping up with the tournament

Special-edition packs gave fans something new to return for throughout the Euros. My workflows supported quick responses to tournament moments, including Jude Bellingham’s last-minute goal, alongside nostalgic formats such as bobbleheads.

The response

FootBoo produced over four million images for 800,000 users, with coverage on Lorraine, Match of the Day and BBC Sport.

Technical detail & tools

I used ComfyUI, ControlNet and IPAdapter to create reactive special limited edition feature packs, with each edition being a response to specific events (A last minute goal from Jude Bellingham) or a funny throwback to football collectibles from the 90's like bobble heads.

For this experience I used custom python scripts and countless different custom ComfyUI workflows to generate 1000's of bespoke vintage euros inspired playing cards in a relatively short space of time that still felt interesting and varied.